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Some companies have moved beyond merely coping with the crisis and are once again actively planning for the long term, according to a survey in the field from September 7th to the 11th. Over the past 12 months, the respondents to our economic conditions surveys have told us that their companies are cutting costs, reducing capital investments and headcounts, and making plans for weeks or months, not years—all in all, hunkering down to survive the worst economic shock in decades. Now, for the first time in a year, more respondents expect their companies’ profits to rise than fall in the near...

Pick any sector and you’ll find empty offices and barren cubicles: banking, health care, media, technology, retail. All have thrown thousands upon thousands out of the workforce, which is why the nation’s unemployment rate has almost doubled in the past year or so to around 9.5 percent. Yet you know that blanket job cuts create their own set of problems. They wreck morale among those remaining on your team, and they are all but certain to leave you shorthanded when business finally cycles back up. Plus, there’s the human factor: laying off good people is just about the worst part of managing....

When Steve Jobs announced that Apple has sold 30 million iPhones worldwide, Madison Avenue’s ears must have been ringing. Just as Apple’s game-changing phone upended the way we use mobile — giving us powerful pocket computers for emailing, Web surfing, and Twittering our every move — it’s now upending the world of advertising. Take a look at the iPhone app store, which now contains 75,000 choices (and counting). A new brand seems to emerge with every refresh of the screen. What was once a funky garage where techheads dropped their latest gizmos is now a mash up of supermarkets, auto...

Everyone, it seems, is making an app, and perhaps your brand needs one as well. However, before you start the process, interactive marketers advise that you take the time to define just what you’re trying to accomplish. Are you trying to build brand affinity? Engage customers? Drive people to a physical location? Or a Web site? There are many options. Once you’ve decided to proceed, here are five directions to consider, which we distilled from a Forrester Research report on the topic:

ON a warm and breezy Georgia morning, a tall, toned and down-to-earth Tyler Perry swaggers onto the front porch of his grand palace, dressed to the nines. The 34-year-old new-school playwright, who has, he says, made over $50 million writing and producing plays for the urban theater circuit, says that his 12-acre estate, nestled some 25 minutes outside of Atlanta, is a brick-and-mortar testament to the rewards of faith. Perry should know; in the not-too-distant past, he was jobless, penniless and homeless. “I wanted this house to be vast. I wanted to make a statement, not in any grand or...

You wanted to ask, but you were afraid of the answers. Is he or she the one for you? What is the wildest thing he’s ever done? How many sex partners has he had? Is he broke or head over heels in debt? Has he ever been arrested? And more importantly, how can you be sure? Knowing the answers to these questions can protect your health, preserve your sanity and may even save your life. So, before you open your heart, open your eyes and your ears and learn the truth behind the new man in your life. But be prepared: The truth works both ways, and if you ask the question, be prepared to answer...

When it comes to vacation, Netflix has a simple policy: take as much as you’d like. Just make sure your work is done. Employees at the online movie retailer often leave for three, four, even five weeks at a time and never clock in or out. Vacation limits and face-time requirements, says Netflix Chief Executive Reed Hastings, are “a relic of the industrial age.” “The worst thing is for a manager to come in and tell me: `Let’s give Susie a huge raise because she’s always in the office.’ What do I care? I want managers to come to me and say: `Let’s...

In sales, experience trumps textbooks. The best education comes strictly from the school of hard knocks. Or does it? In this economy, maybe not. Fewer sales organizations have the resources to take on inexperienced associates who require months to get up to speed. And the recession has made the job much harder — even for the grizzled sales veterans of the world. Newly thrifty customers are also savvier than ever, with the ability to do their own in-depth research online. In short, the average salesperson can no longer afford to be merely average. So where will the most successful reps get their...

If you work with distributed teams, you’ll know how easy it can be for communication to falter and how important technology is to keeping those lines open. Video conferencing is one of the tech tools businesses have used to communicate with colleagues, suppliers and customers – often with unsatisfactory results. But two business trends are growing to make its latest incarnation, telepresence conferencing, a compelling proposition: the rising cost of business travel and the growth in remote working. Why go for telepresence?

A year and a half ago, if you had tried to Google either the Next Level Wellness Center or its founder, Dr. Vasili Gatsinaris, you would have had to wade through 16 pages of search results to find the first mention of either one of them. Then in early 2008, the company’s publicist Donna St. Jean Conti began issuing monthly press releases for $200 each through PRWeb, a wire service that distributes releases to 30,000 online publishers. Total amount of press coverage the releases generated? One mention in a local magazine — but that’s not the point. When the press releases started popping...